Video marketing is great to see more and more spreads now embracing the camera on the smartphone
and churning out more and more high quality video content for their plastering business and
I wanted to just talk about how this has helped me personally but also the members in
the coaching group and what it actually does because it does a number of things
when you start to use video content in your business and the first thing it does is it
it condenses time. What I mean by that is if you've got a new inquiry that comes into your business
and they don't know you, you don't know them, there's going to have to be a process of you
building trust or building rapport with that new inquiry before they're going to buy off you
so nobody's going to buy off somebody they don't trust, the only buy somebody they trust
so to build that trust and earn that trust the old school way of doing it is the call comes in
you jump in the van you go around shake the hand you meet them have a conversation and there's
nothing wrong with this by the way at times this is necessary in certain situations but all this
takes a lot of your time up and of course then we get the jobs that lead to nowhere and we get
ignored, ghosted and all the rest of it you know how frustrating that can be so with video content
the magic of video content is not only does it promote specific services that you want to do
or you want more of these kind of jobs you can target the marketing a bit better
so obviously the first thing it does is going to market your services to potential new customers
but the second thing it does is it condenses time because you're doing a lot of this trust
building and rapport building virtually through your videos so that by the time the customer
gets you on the end of the phone they've already built up a certain level of trust already based
off your video content because if done properly so for example if you are doing informational
educational content content that is very very similar to the jobs they want doing in their
homes and you're actually showing them and being transparent about how you've done it
you know before during and after and then you've showed them the finished result and you've done
that over and over again in the location that they live that's sealed the deal and you've
you're winning their trust but you're just leveraging your ability to win people's trust
through video so rather than one person feeling like you know this guy I think this guy can be
trusted and it'd be good to do the job you're leveraging that and now you're putting that out
onto the internet so people will watch four five six seven of your videos and come to the conclusion
this guy is the real deal he's got all these five-star reviews he's doing jobs all around my location
and he's being transparent and open about it I've seen the quality of his work
I'm getting the type of person that he is I'm getting that coming through the video
so like I said before by the time they pick up that phone or send you a message to
show some interest and put an inquiry in they're already convinced that they want you to do the
jobs and that's the case of how much and when can you do it this is the true power of video content
but second to this on top of this video content will condense time for you in another way and that is
when the inquiry comes in and you need to look at the job you can use video again so this is where
the customer sends you video content of their project and what they want you to do you can give
them a ballpark figure if you've got skin in the game and you've been doing your job a while you can
usually gauge what's involved from a decent quality video after client and give them get quite close
to how much time is going to be needed and what amount of materials you can get very very close
to the fixed price for them and this is going to save you tons and tons of time in your business
driving around looking at the jobs so you're saving time first by building trust and rapport
up using video content you're building that up virtually to a larger number of people and the
second way that you condense time is by converting the lead through video content again you can use
whatsapp messenger whatever you want and this is how you get your time back basically in your business
if any of this interests you and you want to learn a bit more then smash the link below and we can
have a chat and i'll talk you through step by step what we do inside the coaching group to help
spreads to do this using free platforms and using google all right have yourselves a lovely weekend
enjoy the sunshine and i'll speak to you soon