I walked over a day rate on that one of something like £568 a day and it took me three days, something like that.
And the remaining was overhead costs and fuel and all that.
And everything's logged in Booker P.
You know how I operate.
I know what my figures are and exactly what my earnings are.
This job that I've just walked you through here, the ticket price on that one is just shy of £6,000.
That's for those three areas that I walked you through in the video.
The lobby, the two walls in the lobby, the bathroom and the office.
Right, £6,000.
What do you think my customer said when I said, oh, it's going to be about £6,000?
They just went, okay, when can you start?
That's fine.
When can you start the job?
Because he's not giving a shit about money.
Now, he's not an idiot.
He understands that if I said, oh, that's going to be £20,000, he'd go, what?
That's odd.
So, of course, you've got to be fair in your prices.
You've got to be fair in your prices.
But if we look at the spectrum of a tradesman's potential earnings per day,
we know that electricians and plumbers can come and look wood of £600 or £500,
depending on what they're doing.
The reason for that is their skill set is extremely specialist compared to somebody that is doing cosmetic work,
which is what we do as plasterers.
It's mostly cosmetic.
So, I just wanted to talk to you about that, guys.
And, again, I think it's important that I run you through and walk you through some of the jobs that I do
so you can get a real-world example of how the specialist model works.
Think of it like this, because I spent years trying to replicate high-profit jobs, and I struggled.
So, think of it like this.
You've likely done a job at some point being self-employed where you've walked away and thought,
fucking hell, I aren't a good earner on that job.
I did really well.
If only I could get jobs like this every week, I'd be laughing.
I'd be, you know, I'd finally live the life that I want to live if I could get these type of jobs every single week.
That's what I did.
I basically analysed it.
Which are the most high-profit jobs for me?
What are the type of customers that are more likely to pay me the prices I want?
Where do they live?
How old are they?
What do they typically earn?
What do they drive?
What is it they look for in a tradesperson?
What are their values?
All these little questions, right?
You've got to sit down at some point and do an analysis on the market
and who is your target customer.
Because, like I've said to you before, guys,
not everybody that phones you up and says,
I've got a job, not everybody is your customer.
And the fastest way to identify them is by giving them a price estimate.
It might sound a bit shallow,
but you know what earnings you want.
You can only do a handful of jobs in a year, like I've said.
You know what earnings that you want.
So by giving them a price estimate immediately,
they're either going to go,
**** that,
or they're going to go,
okay, that's fine.
What's your availability?
And you need to do that.
You need to get that key question out the way.
Because if you spend three hours putting prices together,
price shopping on materials,
typing up quotes,
emailing it off,
you're going to build up that excitement,
thinking this is a right juicy job,
I'm going to hope I get this one.
Okay.
And if they ghost you,
if they don't come back to you,
you're going to feel betrayed in some way
because you've parted with your time.
You've given them something,
which is knowledge, time, and cost.
But now they've just basically erased you
and deleted you
and gone on to the next tradesperson.
So now you're feeling a little bit hard done by,
like, hang on a minute,
you know,
I took the time
to help this person,
even if it was just in some small way,
by giving them my knowledge,
experience,
and advice on their project.
You know,
I took the time
to put that quotation together
and sat there for 45 minutes
getting the best prices
and the best cost.
You know,
presented it well,
I presented it professionally
and they've not even got the decency
to say thank you,
you know,
I appreciate your time.
But it's going to be a little bit
out of our budget zone
or it's,
we've decided to weigh up our options,
we're not sure what we're going to do yet,
but we'll come back to you.
They've not even been asked to do that,
they've just basically
binned me off
and erased me
like I'm a piece of shit.
So that's why tradesmen get
this bitterness
and this hostility sometimes
you'll see online
towards customers
because they get rejected
so many times
that they feel bitter.
So to prevent that happening,
you know what,
what the lessons are.
The lessons are
provide a fast estimate
based on the knowledge
that you've got on the job.
Might just be a description
or a photo at this point.
Give them a rough estimate.
Best to do it over the phone
so you can get a,
they can get a sense of your character,
your professionalism,
your personality.
Best to do it over the phone.
Don't spend any more
than five to ten minutes
on this client.
Even if you think to yourself,
oh they're a really,
really good job,
it's a big job,
it's worth 20 grand
or whatever.
Don't spend more than
five to ten minutes
with that person.
Remember,
your experience
and your knowledge,
you've built that.
That's yours.
So to sit there
for half an hour
on the phone
giving it all away,
giving all the advice
and information away
for them to take
that information
and then take it
to the marketplace
and price shop.
You're undervaluing yourself,
your knowledge
and your skills
by doing that.
So give them
five to ten minutes
of honest,
generous advice.
Five to ten minutes.
Then talk money
and stop there.
You've given them
the value now.
You've given them
the information.
You've told them
how much you expect
to be paid
if you want to be involved
in this project.
Now it's down to them
to show interest
and go,
you know what,
yeah we are interested.
Could you come round
and have a look?
Make sure you get
that done guys
because I hate seeing
hard working trades people
being taken the piss
out of like this
and it's happened
to me for years
and that's why
this coaching,
part of the reason
the coaching group
was born.
But anyway,
listen,
that's 20 minutes
of me rambling on now
and I apologise
that I sound
funny today.
I'm still getting
over this flu.
Guys,
I'm going to end it
with this.
You went self-employed
to create a better life
for you and your family,
yeah?
A better life.
Not so you could
be worse off
than an employee.
An employee
will typically work
between,
I don't know,
half eight and four
on the tools,
yeah?
He'll get home
and he'll completely
switch off from work.
He hasn't got to think
about his day job
again now
until he wakes up
and picks his nose
the next morning.
He'll get 28 days
paid a year
including bank holidays.
Think about that.
You'll get a pension
typically as well.
So,
if we're going to
go into business
and work for ourselves,
right,
we need to make sure
that eventually,
because obviously
this ain't going to
happen straight away,
we've got to make sure
that our end goal
involves us
living a lifestyle
where we're better
off than somebody
that's employed.
Better off.
We're earning more.
We're getting the time
off we deserve.
Okay?
We're providing
that lifestyle
for our family.
We've got the flexibility
that we want
in our business.
Oh,
my son's got a,
you know,
his school assembly
tomorrow.
He's going to be,
you know,
on stage
and doing this play.
It's important
that I'm there.
So,
when he looks around
in the crowd,
he sees his dad.
It's important
that I'm there.
You can do that
as a self-employed person.
You can go,
you know what,
I ain't going in tomorrow.
Text the customer.
Listen,
I'm not going to be able
to make it on site tomorrow.
Something's,
family issues come up.
I'll be back Friday.
Go to your little boys play.
You're the gaffer.
You're the boss.
You can decide
how it works.
No one else.
It's your business.
So,
maximum flexibility.
These are the reasons
we go self-employed.
Maybe you want to work
around the school run
so that,
you know,
you can drop your boys off
or girls.
You know,
do your day's work
and pick them up again
which is how I
had my business running
for years.
I still do now.
I've just dropped my boys
off to breakfast club now.
So,
guys,
you went self-employed
to create a better life
for you and your family
not so you could be
worse off than an employee.
Think about that
and let me know
your thoughts
in the comments
on this video.
Have a good day, guys.
Thank you.